Acquiring new customers is expensive, and the longer you can retain them, the more profitable your business can be. This is especially true for companies that rely on repeat sales because long-term profitability comes from repeatedly providing products and/or services over an extended period. 
 
This webcast reviews the KPIs, retention metrics, and customer segmentation generated from existing accounting data to inform revenue operations, sales strategies, and marketing efforts. 

Learning Objectives:

• Measure, generate, interpret, and use KPIs such as customer acquisition cost (CAC), customer lifetime value (LTV), churn rate, customer retention, net revenue retention, and advanced customer segmentation


• Propose ways to share customer analytics results with other functional groups across the company or firm


• Define analytical terms and techniques


• Measure and use customer analytics


• Calculate customer and revenue retention rates


• Predict customer lifetime value (LTV)


• Present advanced customer segmentation